Why Is Home Staging Important? (5 Key Statistics Every Seller Should Know)
I’ve been surprised to receive messages and realize that many people don’t really know what home staging means — or why it’s such a powerful tool when selling a house.
For me, working in this industry every day, the benefits are obvious. But I also understand that for a homeowner already stressed about moving, paperwork, and expenses, investing in staging can sound like “just another cost.”
That’s why I want to share concrete numbers. This isn’t only about my experience — it’s about real statistics that prove how staging can help you sell faster, attract more buyers, and even increase your final selling price.
Related: 5 Reasons Why Home Staging Helps Sell Your Home Faster
Related: Top 3 Mistakes to Avoid When Selling Your Home
Who Pays for Home Staging?
This is one of the most common questions I hear.
In most cases:
the seller pays for staging, since it’s considered an investment in the home’s marketability.
However, some real estate agents cover the cost as part of their marketing strategy — especially when they know staging will:
attract more buyers
increase offers
help the home sell faster
boost their commission
In my services, I offer flexible options, from quick photo-styling sessions to full staging packages, so every client can find something that fits their budget.
If your home is not selling and you want clarity before investing in staging, Listing Rescue offers a strategic analysis to understand what buyers are actually noticing.
What Does Home Staging Cost?
The cost depends on the size of the home and the level of service needed.
Average staging costs (U.S.):
$500 to $5,000 is the most common range
Typically 1% to 3% of the listing price
But the most important part?
Staging pays for itself.
According to the Home Staging Institute, the ROI can be as high as 550%, because staged homes sell:
faster
with stronger offers
and at higher perceived value
Related: What to Expect From a Virtual Home Staging Report
How Does Home Staging Work?
The staging process is simpler than most people think:
Initial Consultation → Walk-through of the property and setting priorities.
Declutter & Depersonalize → Removing excess items so buyers can imagine the home as “theirs.”
Strategic Design → Rearranging furniture, adding décor, and creating a cohesive style.
Photography & Listing → Once staged, your photos stand out on Zillow, Realtor, and MLS.
The result is a brighter, more welcoming space that emotionally connects with buyers.
Can Buyers Keep Staging Furniture?
It depends on the company.
In my case:
Large furniture items are usually rented, and selling them depends on the rental company.
Smaller accessories are sometimes available for purchase, but not always.
For virtual staging, I provide a curated shopping list with budget-friendly furniture and décor — complete with direct links — so buyers or homeowners can recreate the look in real life.
Can You Deduct Home Staging Costs on Taxes?
Sometimes — yes.
Home staging is often considered a selling expense, which means:
in many cases, the IRS allows sellers to deduct staging as part of the cost of selling their home.
However:
tax laws vary by state
every seller’s situation is different
I always recommend talking to a qualified tax professional to confirm how staging applies in your specific case.
Many of my clients see staging as:
an immediate investment with ROI, and
a potential tax benefit
Why Is Home Staging Important? (The Statistics)
Here’s where the numbers truly speak for themselves:
Real estate staging statistics:
Staged homes sell 73% faster than non-staged homes.
Over 65% of agents say staging helps increase a home’s value.
21% of buyers reported staging increased perceived value by 6–10%.
40% of buyers are more willing to visit a staged home they see online.
In short, staging:
attracts more buyers
builds excitement
increases perceived value
strengthens offers
The numbers don’t lie: home staging isn’t just an added expense — it’s a strategic investment that can mean the difference between a slow sale and a fast, profitable one.
My Commitment to Real, Ethical, Human-Designed Staging
At Harmony Homes by Amanda, I provide:
in-person staging across Tampa Bay
virtual staging nationwide
My designs are:
100% human-created
psychology-informed
based on real interior design principles
never AI-generated
My goal is simple: to make your home shine and help you sell with confidence.
Ready to Transform Your Space and Boost Your Sale?
Whether you need hands-on help or a virtual report, staging can change everything.
Explore Home Staging Services — Pasco, Pinellas & Hillsborough Counties.
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